Business Proposal Essay

Market organise and ElasticityThe elasticity depends on if in a socio-economic class Google sells over one million and girdle under the competitor price of $80 dollars by Belkin Miracast then it fanny fluctuates it price to $50 per Chromecast. The elasticity of demand is once a manager comes the borderline speak to, they should then set the price over marginal cost. This is the profit that the merchandise will produce. The industry for Chromecast is to allow people the choice to go beyond the noncompetitive competitive market structure such as Comcast to a lesser monopolized substitution for cable Chromecast. set Strategy based on Market Factors Having a strategy for Chromecast will address the competition and the twenty-four hours to day operations. Using cost flatusership, differentiation and having focus will allow the set strategy to furbish up marginal cost and allow you to profit by selling more of the rase price relic to focus in a on a smaller audience which wi ll provide tax revenue in the future due to the differentiation that you have for your product and stepping out amongst your competitor to offer the lower price for the Chromecast. How will qualifyings in the quantity supplied as a result of your pricing decision travel marginal cost and marginal revenue?Changes in Revenues and Costs Lead to Changes in Profits(Markup Pricing, 2014)We travel to here that if a go with removes their price, it can lead to changes in the cost and revenue, the profit is equal to the change in revenue minus the change in costthat is, the change in profit is marginal revenue minus marginal cost. When marginal revenue equals marginal cost, the change in profit is zero, so a firm is at the top of the profit hill (Markup Pricing, 2014).Non Pricing StrategyThe non-pricing strategy can be used for Chromecast to gain sales due to many customers valueing quality over cost, consumers want to know that if they pour notes into something that they are getting w hat they paid for and expect more from the product than they paid for. The non pricing strategies that will be used in determinning the make upd barrier to entry from the normal price slash will be network effects, compactability to be able to ownership of control of a key resource, last set up cost, advertising, and finally having a strong brand. Having a pricing entry of $35 dollars is an impluse to acquire the device, but the non pricing strategy can be the most potent strategic weapon, Chrome is a focus at Google Android is anafterthought, (Keizer, 2013). Another non pricing strategy is the simplicity rules that Chromecast leverages demonstrable consumer behavior with radio receiver media recievers, and marries that with the busy ecosystem (PBS, 2014).Economic cost concepts and how could changes in your argumentation organisation operations alter the mix of fixed and inconsistent costs in line with your strategy? Everything has a cost, deciding on if that cost is somethin g a company can control can be a challenge to the business, looking at fixed cost and variable cost, such as interest paid back on a car bring its the same. Can the money be controlled such as fixed cost, or does the needle money the money for a variable amount. A hardly a(prenominal) examples of a fixed cost is rent on a building to be able to make the product and depreciation over time. This can lead to knowing what the cost will be advance for the product and how it factors into the profit will lead a company to understanding more about their product and the overall outcome of how it displace the budget.A few variable cost involved with the product can have a cost of repulse, this can change due to the experience of the workers and overtime that meets the demand of the time sensitive product to release to the world. Cost of labor can change and factorization this into your budget is a must to formulate your budget, hence every year cost of labor goes up if you give raises or bonuses. Another demanding variable cost is the shipping and saving charges, if your are shipping all over the world and products have to go thru customs, then the price goes up, factoring a baseline for the product will help a business calculate the plan for the business and allow a budget to be factored into the everyday profits that the product produces.ConclusionOverall, Chromecast is a product of Google and allows a choice for the over demanding cable industry. Giving your customers a choice promotes respect and loyalty, in this business proposal the topics of economic principles were presented and statements about the market structure and the elasticity of demand for the good or service. Chromecast is a thumb- sized media streaming device that plugs into the HDMI port on your TV. Set it up with a simple mobile app, then send your favorite online shows, movies, music and more to your TV using your smartphone , tablet or laptop. Chromecast is outback(a) free and as simple as a plug and play and only cost$35. In this business proposal the market structure and elasticity of the product was identified, the following questions were answered How will pricing preserve to elasticity of your product?How will changes in the quantity supplied as a result of your pricing decisions affect marginal cost and marginal revenue? Besides your pricing decisions, what are your suggested nonpricing strategies? What nonpricing strategies will you use to increase barriers to entry? How could changes in your business operations alter the mix of fixed and variable costs in line with your strategy? The proposal demonstrated an understanding of the uses of product differentiation by not allowing definite content to be streamlined to your television and native apps or services installed in the product (Google, 2014).ReferencesGoogle. (2014).Keizer, G. (2013). Computerworld. Retrieved from http//www.computerworld.com/s/article/9241170/With_Chromecast_Google_reveals_Chrome_as_its_s trategic_big_gunMarkup Pricing. (2014). Retrieved from http//2012books.lardbucket.org/books/theory-and-applications-of-microeconomics/s10-04-markup-pricing-combining-margi.htmlMcConnell, C. R., Brue, S. L., & Flynn, S. M. (2009). Economics Principles, problems, and policies (18th ed.). Boston, MA McGraw-Hill Irwin.PBS. (2014). Retrieved from http//www.pbs.org/mediashift/2013/07/5-reasons-google-chromecast-will-transform-tv/